Cookie policy
Please read this cookie policy carefully as it contains important information on how we use cookies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal information generally. It also sets out your rights in relation to your personal information and details of how to contact us and supervisory authorities (organisations that make sure we’re following the right rules and regulations) if you have a complaint.
1.0 How to contact us
If you require further information or you have questions about the cookie policy or the information we hold about you, please contact us.
2.0 Changes to this policy
Now and again, we may update our use of cookies. Please check regularly to keep up to date.
This policy was last updated: October 2024
3.0 What are cookies?
Cookies are small text files that are stored on your computer, phone or any device you use to access our website. They are used on almost all websites, in order to make web sites work, or work better, as well as to provide information to the owners of the site. A cookie often contains a unique number, which can be used to recognise your computer when a user of your computer returns to a website that it visited previously.
When you visit our website, we use these cookies stored on your device to help us improve the website, for example, by making our information easy to find and user-friendly. It helps us improve our services.
These cookies are downloaded and stored when you visit our website and can be used at a later date. They also help us to recognise you and your device and store some information about your preferences or past actions. These are things like if you’ve visited our website before, and what pages you look at.
3.1 Types of cookies
Necessary cookies: These cookies are necessary for our website and services to operate (work). They do not access or store any personal data. Our website cannot function without these cookies, so they are always set on.
Performance Cookies: Performance Cookies also known as analytic cookies allow us to measure and report on website activity. This includes things like how many people came to our website, how users look at different pages, how they find different pieces of information and when they are using our website. This helps us to improve the way our website works for you.
Analytics cookies are also used to identify devices looking at our website and third-party sites like Instagram or YouTube to see if there is any abuse happening on these sites. Analytic cookies do not collect information that directly identify you as an individual.
Marketing Cookies: Marketing cookies or any other form of local storage is used to create user profiles to send advertising (ads about other websites that might be helpful to you). They are also used to track a user across several websites for marketing purposes. Some of these cookies include cookies from third party sites who can collect data about the user and combine it with other cookies from websites to display adverts.
Third party cookies: Some of the cookies that are used for analytics or marketing are third party cookies. These cookies are from other websites that help us with the performance of our website and help us understand how you are looking at our site. The third-party sites include but are not limited to:
- Google Analytics
- YouTube
- HotJar
- Mailchimp
- Calendly
4.0 Cookies on our website
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).
You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking the button that says ‘manage cookies’ which sits on the footer of our website. You can also switch different types of cookies on or off using the slider buttons. It may be necessary to refresh the page for the updated settings to take effect.
4.1 Purpose and lawful basis for processing
The purpose for processing your personal data is to maintain and monitor the performance of our website and to constantly look to improve the site and the services it offers to our users.
The lawful basis we rely on to process your personal data is either Article 6(1)(a) of the UK GDPR, for example when we require your consent for the optional cookies we use, or Article 6(1)(f) which allows us to process personal data when it’s necessary for our legitimate interests. For example in order to maintain the integrity of our IT systems and the continuity of our business.
4.2 Cookies list
The table below provides more information about the cookies we use and why:
Lifecraft cookies
| WordPress_[hash] | This cookie is used to store your authentication details upon login and is limited to the admin area. |
| wordpress_logged_in_[hash] | This cookie enables the interface to recognize you as a logged-in user and determine which account and preferences to use for various features |
| wp-settings-{time}-[UID] | This cookie facilitates customizing your view of the admin interface and the main site interface. The number UID is the individual user ID from the user database table. |
| wordpress_test_cookie, | checks if your browser supports cookies. If the test fails, you’ll see the error message: “Cookies are blocked or not supported by your browser.” If this error occurs after moving your website, deleting your cookies and clearing the server cache (if using a caching plugin) can resolve the issue. |
| wp_lang | cookie is a session cookie set by WordPress to store your selected language key during login. This ensures that all translatable strings are displayed in your chosen language, providing a consistent and personalized user experience. |
Third party cookies:
Some of the cookies that are used for analytics or marketing are third party cookies. These cookies are from other websites that help us with the performance of our website and help us understand how you are using our website.
| Universal Analytics (Google) Cookies ga, _Secure-ENID, IDE, AEC, CONSENT, SOCS, _ga, _ga_*, _gat_UA*, _gcl_au, _gid, OTZ, _GRECAPTCHA | Universal Analytics (Google) are used to collect information about how visitors use our website. They provide aggregated analysis of website visitors; Distinguishing between human and robots to websites and to provide spam protection. |
| HotJar Cookies _hjAbsoluteSessionInProgress, _hjSession_*, _hjSessionUser_*, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjMinimizedPolls, _hjTLDTest | HotJar cookies are set to determine if a user is included in the data sampling defined by our site’s daily session limit. These cookies ensure subsequent requests in the session window are attributed to the same session. These cookies ensures that the Survey stays minimized when the user navigates through our site. |
| Facebook Cookies _fbp | This cookie is set by Facebook as part of their embedded services on our websites (likes, sharing etc.) This includes Meta Pixel which shares user engagement on our website with Facebook and Instagram. The data collected helps us display ads to the most relevant people and tells us how people are interacting with our promotions. These measures make our ads perform better. |
| LinkedIn Cookies Lang, AnalyticsSyncHistory, bcookie, lang, li_gc, lidc, UserMatchHistory, _guid, li_mc, liap, sdsc, lms_analytics, lms_ads | LinkedIn cookies enable third party sites to include some of its services such as Insight Tag, post embeds; LinkedIn cookies allows you to share our website content using LinkedIn. LinkedIn also uses for analytics and advertisement. |
| YouTube Cookies IDE | We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube’s embedding videos information page. |
| Mailchimp Cookies | Mailchimp is a third-party email marketing platform that is used to send out emails to our subscribers on behalf of the organisation. Mailchimp tracking is used to understand what pages on our website were visited from an email marketing campaign. Mailchimp uses the data to link visits on our website to users who have engaged with our emails. Mailchimp uses Google Analytics and Facebook Meta Pixel as part of it’s services. |
| X Cookies | https://twitter.com/privacy |
| Instagram ??? |
Facebook Meta Pixel
Below is a list of what Facebook Meta Pixel potentially (we cannot guarantee) collects as personal identifying information that is sent by Meta Pixel.
Pseudonymised information: The list below is information that is hashed and therefore pseudonymised. Hashing to pseudonymise this information is a security measure which helps protect your information from being misused. You can find out more about how pseudonymised information works on the ICO website.
- em – Email
- ph – Phone Number
- ln – Last Name
- ge – Gender
- db – Date of Birth
- ct – City
- st – State
- zp – Zip Code
Other data potentially sent to Meta Pixel:
- country – Country
- external_id – External ID
- client_ip_address – Client IP
- client_user_agent – Client User Agent
- fbc – Click ID
- fbp – Browser ID
- subscription_id – Subscription ID
- fb_login_id – Facebook Login ID
- lead_id – Lead ID
- anon_id – Install ID
- madid – Mobile advertiser ID
4.3 Third party access to the cookies
The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.
· Hotjar cookie policy and table
· LinkedIn Cookie Policy and Table
4.4 Links to other websites
Where we provide links to websites of other organisations, this cookie policy does not cover how that organisation processes personal information. We encourage you to read the cookie policy and other privacy notices on the other websites you visit.
5.0 Your rights and managing your cookies settings
You have the right to choose whether to accept these cookies. You can exercise this right by amending or setting the controls on your browser to reflect your cookie preferences. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of this website.
Most web browsers allow some control of most cookies through the browser settings. How you do this varies from browser to browser, and version to version. You can find up-to-date information about managing cookies on popular browsers below:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
6.0 Additional Information
If you would like more information on how cookies are used on websites, including what you can to do control what cookies are stored and shared, take a look at: