Between 2012 and 2014 Lifecraft ran Shame No More an innovative anti-self stigma project. Self-stigma is the prejudice which people with a mental health diagnosis turn against themselves. It is a range of negative thoughts, feelings and behaviours which lower self-esteem.
As a result of this project Lifecraft produced a Shame No More handbook to help people understand what self-stigma is, where it comes from, and how it can affect someone’s life. The handbook includes information about how to break the cycle of self-stigma, to talk about mental health and how to learn to become more assertive.